Arc'teryx Customer Engagement Platform

Unified customer data and engagement across retail, e-commerce, and service channels.

Arc'teryx needed a scalable customer engagement foundation to support global growth while preserving premium brand experience.

Customer data was fragmented across retail POS, e-commerce, and service systems — limiting personalization and lifecycle marketing.

• Global privacy and consent requirements
• Legacy retail and e-commerce integrations
• High expectations for brand experience consistency

Senior Product Manager leading platform strategy, roadmap prioritization, and cross-functional delivery across engineering, marketing, and retail.

• Prioritized unified customer identity over channel-specific quick wins
• Phased rollout by region to manage integration risk
• Built segmentation capabilities before advanced personalization

A customer engagement platform connecting identity, consent, segmentation, and campaign orchestration across channels.

• Established a single customer view across major channels
• Enabled lifecycle campaigns with improved targeting accuracy
• Reduced manual coordination between marketing and retail teams

• Platform investments pay off when tied to clear customer outcomes
• Integration complexity is often the real schedule risk

• Platform vision and roadmap
• Stakeholder alignment across marketing, retail, and engineering
• MVP scope and phased delivery plan