John Lee — Work

Selected work.

Case studies across customer platforms, CRM infrastructure, fintech rewards, and loyalty delivery — where product judgment met complex systems.

Hand-drawn loop with the words work that shipped
Arc'teryx Customer Engagement Platform visual
01

Arc'teryx Customer Engagement Platform

Unified customer data and engagement across retail, e-commerce, and service channels.

Customer PlatformsCommerceIntegrations
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Transactional CRM Infrastructure visual
02

Transactional CRM Infrastructure

Reliable lifecycle messaging at scale for order, account, and service communications.

CRMLifecycleReliability
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RBC Avion Digital Rewards visual
03

RBC Avion Digital Rewards

Modernized rewards experiences to drive engagement and measurable program value.

FintechGrowthAnalytics
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Aeroplan / Travel Loyalty Delivery visual
04

Aeroplan / Travel Loyalty Delivery

Delivered partner integrations and customer-facing loyalty capabilities on aggressive timelines.

PartnershipsDeliveryCustomer Value
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